Event overview
The goal of the Online Comms Academy is to share PR and media relations lessons and tips to help EIC Scaling Club companies better communicate their innovations, improve their brand awareness, and gain visibility through media publications.
📅 Date: 1 October 2025, 2 PM CET
📍 Place: Online
⏳ Duration: 60 minutes
🚀 Secure Your Spot Now!
Registration Link 👉 here.
Who is this for?
While the Online Comms Academy is mainly for marketing and PR teams at Club member companies, we also welcome C-level executives, as they are often the ones the media wants to speak with.
What will happen?
Part I: Presentation
⏳ Duration: 20 minutes
Presentation by the EIC Scaling Club comms team:
- Introduction to the EIC Scaling Club comms team & publicity opportunities offered by the Club.
- Getting on the news:
👉 What stories are the media looking for?
👉 Finding newsworthy stories within your company.
👉 How to write a compelling pitch (with examples).
👉 Overlooked things that harm your PR efforts (eg, no comms kit and images available on the website, etc.).
Part II: Journalist Panel
⏳ Duration: 30 minutes
Journalist panel, moderated by the Comms team, with top-tier deep tech and innovations journalists from Europe and the US. During this discussion, the audience will be encouraged to submit their questions to be answered during the Q&A session.
- Adam Bluestain, Freelance Writer at FastCompany, Bloomberg, Inc. Magazine, Fortune & more.
- Cate Lawrence, Senior Writer at Tech.eu.
The discussion will focus on topics such as:
- What stories are each of the journalists covering?
- What stories are they looking for right now?
- How can you put your business into a global news context?
- Do’s and don'ts when speaking of your product with a tech journalist.
Part III: Q&A Session
⏳ Duration: 10 minutes
Questions from the audience to be answered.
Information
Dates
1 October 2025
1 October 2025
Schedule
Location
Online
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EIC Scaling Club’s Online Comms Academy
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