3 Sep 2024
![EIC SC_xxii_blogpost banner](https://eicscalingclub.eu/hs-fs/hubfs/EIC%20SC_xxii_blogpost%20banner.png?width=2000&name=EIC%20SC_xxii_blogpost%20banner.png)
Founded in 2015, XXII is a deep-tech computer vision startup from France that's leveraging AI to transform the way businesses and other organizations use video data from camera feeds. The company – whose name is pronounced “twenty-two” in English or “vingt-deux” in French – is part of the EIC Scaling Club's Digital Security & Trust cohort and boasts an ambitious goal to become the “Google Analytics of real life”.
François Mattens, VP of Public Affairs and Strategy at XXII, explains the company's core offer and mission: “We add a layer of AI behind your screen, allowing you to make use of 100% of your cameras for live detection and data extraction. Our goal is to understand situations in real-time for security, operations, or marketing purposes, and provide useful data synthesis for businesses”.
Leveling up existing video infrastructure with an eye to the future
XXII's technology addresses a significant inefficiency in current video surveillance systems. As François explains, when you have production sites or sensitive infrastructure with around 100 cameras, you typically only use 25 screens, losing 75% of your investment. Accordingly, the company's AI solution enables businesses to make use of 100% of their cameras and do so effectively.
The company offers two main tools:
- Live detection for reactive information from video feeds
- Real-time and historical dashboards to extract and synthesize useful business data
Beyond supercharging existing monitoring systems, “we want to be the Google Analytics of real life,” François emphasizes.
“Just as Google Analytics tracks online behavior, we aim to understand real-world interactions through camera data – why people go somewhere, how long they stay, what they do, and how many people are present.”
This has far-reaching potential for many spaces and sectors from retail and public establishments to transport and logistics, but may also raise privacy concerns. That's why XXII has made privacy and ethical considerations a cornerstone of its operations – engaging intimately with regulations, handling all data on-premise, as well as intentionally limiting its technology to prevent biometric analysis or facial recognition.
François emphasized the company's proactive approach to addressing concerns about AI and video surveillance: “We really implement ethics by design. We have an ethics committee that challenges our business and R&D every two months to ensure we are responsible.”
A pirate mindset driving innovation
François attributes XXII's success not only to its technology but also to its unique company culture. “We have a very positive, human-centric mindset. Our office is decorated with pirate flags because we see ourselves as pirates – we want to change the world, be smart, and do crazy things”.
With William Eldin at the helm as CEO, you'd expect nothing less. William is a serial tech entrepreneur and a household name in France, having founded the well-loved Coyote system and even laying claim to an international music hit he helped produce.
XXII's pirate culture extends to regular hackathons, dubbed “pirate retreats,” where the entire company focuses on innovative projects, as well as spending quality time together, for 48 hours. “When we do that, it's amazing to see what kind of leaps we can make,” François says.
In terms of more substantial achievements, François outlines three that the company is particularly proud of:
- Raising €22 million in funding last year
- Winning its first contract in the US retail and QSR (Quick Service Restaurant) sector
- Implementing a strong ethics-by-design approach to address privacy concerns
However, the company faces challenges, particularly in talent retention. “It's very difficult to keep talent in France,” François admits. “We focus on maintaining our family-like company culture to keep our team happy and engaged.”
Future plans and EIC Scaling Club involvement
Looking ahead, XXII wants to be the European leader in computer vision. The company is also aiming to expand its presence both in the US and European markets.
XXII views joining the EIC Scaling Club as conducive to both of these goals – “EIC is a big accelerator for us. We're learning from mentors and other companies, even those in different sectors.”
As XXII continues to grow and innovate, it remains committed to its core values of ethical AI use and maintaining its unique company culture. With its cutting-edge technology and pirate spirit, XXII is well-positioned to revolutionize the field of video analytics and become a major player in the European tech scene and beyond.
About the EIC Scaling Club
The EIC Scaling Club is a curated community where 120+ European deep tech scale-ups with the potential to build world-class businesses and solve major global challenges come together with investors, corporate innovators and other industry stakeholders to spur growth.
The top 120+ European deep tech companies will be carefully selected from a pool of high-growth scale-ups that have benefitted from EIC financial schemes, other European and national innovation programmes, and beyond.
The EIC Scaling Club is an EIC-funded initiative run in partnership by Tech Tour, Bpifrance (EuroQuity), Hello Tomorrow, Tech.eu (Webrazzi), EurA and IESE Business School.
Subscribe to our newsletter here to stay up-to-date!
Related Articles
Recent Articles
![](https://eicscalingclub.eu/hubfs/EIC%20SC_%20Basemark%20%E2%80%93%20Digital%20Security%20%26%20Trust_Thumbnail.png)
Basemark: Transforming the driving experience with augmented reality
21 Aug 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_Quixquantum%20%E2%80%93%20Digital%20Security%20%26%20Trust_Thumbnail.png)
QuiX Quantum: Building a quantum future with photonic power
15 Aug 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_QuoIntelligence_Thumbnail.png)
QuoIntelligence: Democratizing threat intelligence
13 Aug 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_Announcing%20new%20Group%20President%20%E2%80%93%20Tero%20Vauraste%2c%20New%20Space%20Group_Thumbnail.png)
Learning is a lifelong journey – Interview with Tero Vauraste
9 Aug 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_Quobly%20%E2%80%93%20Next-Gen%20Computing_Thumbnail.png)
Quobly: Tackling the world's growing computational challenges with quantum power
8 Aug 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_Challenge%20roadmaps%202-4_Thumbnail.png)
European deep-tech scale-ups focus on market expansion, funnel optimization, and investment readiness level to attract growth funding
6 Aug 2024
![](https://eicscalingclub.eu/hubfs/Eismea_OpenCall_Greece_1080x1080.png)
Open Call – EIC matchmaking opportunity: Pitch your maritime and shipping industry innovations
1 Aug 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_%20IF%20interview_Jo%20De%20Boeck_imec%29_Thumbnail.png)
Imec: Bridging the gap between lab and market
29 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_challenge%20roadmaps_European%20Deep-Tech%20Scaleups_Thumbnail.png)
EIC Scaling Club report identifies top go-to-market challenges of European deep-tech scale-ups
24 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_GScan_Thumbnail.png)
GScan: Pioneering infrastructure assessment with muon tomography
18 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_IF%20interview%20Marek%20Kotelnicki%2c%20Managing%20Partner%20at%20VIGO%20Ventures_Thumbnail.png)
Deep-tech is very close to our hearts – Interview with Marek Kotelnicki
17 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_xxii_Thumbnail.png)
XXII: Revolutionizing video analytics with AI-powered computer vision
10 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_2-18.png)
Cohort 2: Meet the New Biotech Platforms stakeholders
9 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_interview_Sweetch%20Energy_Thumbnail.png)
Sweetch Energy: Providing a source of renewable energy that ‘ticks all the boxes’
8 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/Articles/EIC%20SC_Marta%20Garcia%20Pedruelo_Thumbnail.png)
How a paradigm-shifting company can benefit from the EIC Scaling Club – Interview with Marta Garcia Pedruelo
3 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC_ScalingClub_Banners_BlogThumbnail_DanaCamps.jpg)
Decarbonizing maritime shipping with state-of-the-art technology – Interview with Dana Camps
2 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC_ScalingClub_Banners_BlogThumbnail_ThreatMark%20%281%29.jpg)
ThreatMark: Building AI-powered defense against evolving banking fraud
1 Jul 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/Articles/EIC%20SC_Aerones_Thumbnail.png)
Scaling new heights: How Aerones conquers the wind industry
21 Jun 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/Articles/EIC%20SC_2-14.png)
Cohort 2: Meet the Battery & Energy Storage stakeholders
20 Jun 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_2-16-1.png)
Cohort 2: Agri & Food Tech stakeholders unveiled
17 Jun 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/Articles/EIC%20SC_Mikko%20Suonenlahti_Thumbnail.png)
We can build many more unicorns together – Interview with Mikko Suonenlahti
13 Jun 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/Articles/EIC%20SC_Fabrizia%20Zanca_Thumbnail.png)
Bridging the Blockchain Chasm with Innovative Solutions – Interview with Fabrizia Zanca, VP of People at SettleMint
10 Jun 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC%20SC_Thomas%20Ferr%C3%A9_Thumbnail.png)
EIB's role in Europe's deep tech ecosystem – Interview with Thomas Ferré
6 Jun 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC%20SC_Larissa%20Skarke_Thumbnail.png)
Finding investment as a deeptech scaleup – interview with Larissa Skarke of World Fund
28 May 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC%20SC_banners_Olivier_Thumbnail.png)
Meet the man building deep tech ventures and spin-offs for IMEC: An interview with Olivier Rousseaux, its Director of Venture Development
24 May 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_marr%20banners%20blogpost.png)
On European competitiveness and entrepreneurial education: Interview with Maria Zubeldia of Oxford's Saïd Business School
22 May 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC%20SC_Jacqueline%20van%20den%20Ende_Thumbnail.png)
'Mobilising private capital to address the world's greatest (climate) challenges': Carbon Equity CEO Jacqueline van den Ende is on a mission
15 May 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_banners_Michiel_Thumbnail.png)
Scaling up Europe's deep tech ecosystems: An interview with EIC Board President Michiel Scheffer
14 May 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_ap%20banners%20blogpost.png)
'Building the unicorns of tomorrow in Europe' - Video interview with Anna Panagopoulou, Director of 'ERA & Innovation' at the European Commission
8 May 2024
![](https://eicscalingclub.eu/hubfs/9_04_24_EIC-04-2.jpg)
The Innovator put the spotlight on three EIC Scaling Club companies: Tilkal, VaultSpeed and Heimdall Power
29 Apr 2024
![](https://eicscalingclub.eu/hubfs/EIC_SC_Mentors_Thumbnail.jpg)
Meet the Mentors: Presenting the curated list of business experts to advise the first cohort of scale-ups
24 Apr 2024
![](https://eicscalingclub.eu/hubfs/EIC_SC_MarketHighlights_Thumbnail.jpg)
EIC Scaling Club Report(s): Insights on four market sectors poised for deep tech innovation
9 Apr 2024
![](https://eicscalingclub.eu/hubfs/jean-david_malo_portrait_pic-1.jpeg)
Interview: EISMEA Director Jean-David Malo takes stock of the EIC's achievements to date, and challenges ahead
29 Mar 2024
![](https://eicscalingclub.eu/hubfs/EIC_Scaling%20Club_48_Thumbnail.png)
48 high-growth tech companies join the EIC Scaling Club to collectively bolster Europe’s deep tech scale-up ecosystem
28 Mar 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_Fabrizio%20Del%20Maffeo_Thumbnail%20%281%29.png)
Accelerating computer vision on edge devices as a 'small, fast-growing Nvidia': Interview with Fabrizio Del Maffeo from Axelera AI
25 Mar 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC%20SC_banners_Christian%20Nagel%20-%20Earlybird%20Ventures_Thumbnail.png)
The Earlybird gets the interview: A chat with seasoned VC investor Christian Nagel
14 Mar 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_Jean-jolt_Thumbnail.webp)
Changing the fate of Europe through deep tech investments: Q&A with Jolt Capital's Jean Schmitt
5 Mar 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC%20SC_Maria%20Tsavachidis_Thumbnail.png)
Moving on up: EIT Urban Mobility CEO Maria Tsavachidis on how to make cities more liveable thanks to sustainable mobility
28 Feb 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC%20SC_banners_Proxima%20Fusion_Thumbnail.png)
Making clean, scalable fusion power plants a reality: An interview with Proxima co-founder and CEO Francesco Sciortino
27 Feb 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_Jennifer%20schenker_Thumbnail.png)
Making media moves: Insights from The Innovator founder (and EIC Scaling Club Council Member) Jennifer Schenker
26 Feb 2024
![](https://eicscalingclub.eu/hubfs/EIC_Scaling%20Club_banners_Jennifer%20Webb_Blog%20thumbnail.webp)
The key to Europe levelling up its game, and insights on the Swiss (deep) tech ecosystem: An interview with Jennifer Webb (Swisscom Ventures)
15 Feb 2024
![](https://eicscalingclub.eu/hubfs/EIC_Scaling%20Club_banners_Blog%20thumbnail-Feb-13-2024-11-49-26-3563-AM.png)
Safety first: Soter Analytics helps prevent workplace injuries (interview with CEO Matthew Hart)
13 Feb 2024
![](https://eicscalingclub.eu/hubfs/EIC_Scaling%20Club_roger_Blog%20thumbnail.png)
Building (and funding) real European deep tech champions: An interview with EIF deputy chief Roger Havenith
6 Feb 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC_Scaling%20Club_JFM_Blog%20thumbnail.png)
Shaping light as a service - A chat with Jean-François Morizur, CEO of French photonics scale-up Cailabs
2 Feb 2024
![](https://eicscalingclub.eu/hubfs/EIC_Scaling%20Club_banners_veronica_Blog%20thumbnail.png)
Warning: Joining the EIC Scaling Club may get your company acquired! (Veronika Oudova, S-Biomedic)
30 Jan 2024
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC_Scaling%20Club_podcast%204_Blog%20thumbnail.png)
Catching up with IQM co-founder and CEO (and EIC Scaling Club Council member) Jan Goetz
24 Jan 2024
![](https://eicscalingclub.eu/hubfs/2024_ttg50-summary.png)
Spotting Europe's next unicorns: Check out the Tech Tour Growth50 list
18 Jan 2024
![](https://eicscalingclub.eu/hubfs/EIC_Scaling%20Club_yann_Blog%20thumbnail_Blog%20thumbnail.png)
Shift4Good co-founder Yann Marteil backs EIC Scaling Club's mission to accelerate global impact
19 Dec 2023
![](https://eicscalingclub.eu/hubfs/EIC%20SC_images/EIC_Scaling%20Club_banners_Blog%20thumbnail-2.png)
Thoughts on European deep tech from Massimo Portincaso (Arsenale, Deepwave Ventures, Hello Tomorrow, ex-BCG)
15 Dec 2023
![](https://eicscalingclub.eu/hubfs/DSC_0914.jpg)
Spotlight on the DeepTech Alliance: Q&A with Thomas Klem Andersen
16 Nov 2023
![](https://eicscalingclub.eu/hubfs/Screenshot%202023-11-02%20at%2010.44.09.png)
Presenting the members of the EIC Scaling Club Council
2 Nov 2023
![](https://eicscalingclub.eu/hubfs/EIC_Scaling%20Club_banners_Community_Event%20Thumbnail-1.png)
The Rise of Deep Tech in the Baltics
11 Oct 2023 - Location 3